![]() So, they will want to register for the webinar. This is because people will see the post as helpful and want to know more. The first option is likely to bring the best results. ![]() Alternatively, you can write a post about the webinar itself. You can write a blog post devoted to the webinar topic and invite everyone to attend the event at the end of the post. ![]() There are two options when it comes to using a blog post to promote your webinar. It’s also worth noting that pop-ups and tooltips should not be used as this is likely to be irritating for the user. Be sure to offer a possibility to close the tooltip. It can be used to draw attention to your webinar when a user hovers over an element of the page relevant to the website topic.ĭo not overload tooltips with information: indicate the webinar name and add a call to action. This means that you benefit from the user seeing it, but it’s not annoying enough to be more off-putting than promotional.Ī tooltip appears on a website page when a user interacts with a particular element of the page. However, you need to remember that this form of promotion can be irritating to some people.įor it not to irritate users, show it once a session, and offer a possibility to close it. If you need to inform as many people as possible about your webinar, you can use pop-ups. It also helps to increase overall viewer numbers for your webinars.Ī pop-up is a controversial but effective way of promoting a webinar. This helps visitors to your website to see the quality they can expect. You may also want to include recordings of your previous webinars in this section. This makes it more likely that they will sign up for your webinars regularly. Thus, regular visitors will be able to find the latest information about the events quickly and easily. If webinars are recurrent, devote a special block to them. Once a user is getting the benefit of your webinar, they are more likely to be happy to provide additional information.Īdd information about webinars to your site. You do not need to have this information upfront. Moreover, you can always collect additional information about users during the webinar via chats and polls. If a user needs to fill out many obligatory fields, they are likely to close the page and give up on the registration. If you prefer to have more fields, let them be non-obligatory. Make your registration form look minimalistic: just a name and email. They will help draw the attention of users and increase the effectiveness of the page.Ī registration form can also significantly increase the number of registrations for your webinar. ![]() You may also want to add the presenter’s photo to this page, along with a video invitation or other visual elements. ![]() You should also include details of any related offers. Place the primary information about the upcoming event on this page including presenters, questions to be discussed, and details of the useful information that attendees will learn. Website & Landing PagesĪrrange a separate landing page where people can read your webinar announcement and register for the event. If your email content is valuable to them, they are likely to see your webinar as something that may be of interest to them. They will be receiving your email anyway, so they will not regard you as being too pushy. This way, you will inform people about your webinar in a non-intrusive manner. It could contain a webinar name, a link to the registration page, or some appealing offer. This results in your emails being treated as spam and does provide any real growth.īe sure to add information about your webinar to your email signature. If you do this, your email campaign is targeting people that have never subscribed to your service. However, it’s a bad idea to buy subscribers’ databases. ![]()
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